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Company Profile

INTRODUCTION

NAKZ group first opened its doors in March 2013 with four shareholders who are well-experienced in electronics distribution. We are registered with the Ministry of National Planning and Economic Development, Directorate of Investment and Company Administration, in accordance with the Myanmar Companies Act. The Registration Number is No. 5157/2012-13, issued on 4th March 2013, is valid until April 2018. At first, we introduced our distribution of various brands of mobile phones, TVs, Laptops, Refrigerators, cameras and related accessories in Myanmar. In the three years since, NAKZ group is getting popular with an ever growing amount of satisfied customers. We are distributing to over 200 resellers across the country and arguably the market leader for iPhone distribution.

Distribution Hotline : 019255155 / 019255156

OUR AIM

is to be a reliable distributor of genuine iPhone, iPad, Macs and accessories with affordable price, best quality and sound assurance and to lead Apple market with goodwill in Myanmar.

OUR MOTTO

“MAKING BETTER LIFE” represents making the dreams of our customers come true enjoying better life with “APPLE products”.

Organization Structure

NAKZ ORGNIZATION CHART

As a collective strength, above fifty staff are enthusiastically working with us to get successful in the competitive market.

Current Market Coverage

CURRENT MARKET COVERAGE

We are distributing 220 accounts across the country.

In Upper Region, we distribute mainly in Myintkyina Township, Mogok Township and Shwe Bo Township.

In the Middle Region, Nay Pyi Taw Capital City, Mandalay City, Taunggyi Township, Magway Township and Pyay Township.

In the lower region, Yangon City, Mawlamyine Township and Myeik Township.

Among them, 29 accounts will be “Tier 2 Reseller” partnership across the country. We have planned to open 1 “Tier 1 Apple Store” in 2016 and 2 “Tier 1 Apple Store” in 2017.

CURRENT SALE COVERAGE AREA

Promotion the Market Share

PROMOTING THE MARKET SHARE

To persuade customers, we applied marketing strategies by providing NAKZ Warranty Cards for all the products sold and the best after-sales services, and by giving promotional gifts (such as Gold, TVs, T-shirts and Apple Bags) to our valuable customers. We do care our services to customers because customer’s satisfaction is the vital factor to grow up our business in competitive market.

Moreover, as Facebook is very popular among Myanmar mobile network users, advertising on Facebook is mainly affected to our success. On Facebook, we always update our seasonal promotion programs, and sharing IT related news and knowledge.

Additionally, we ensure our products are good quality, brand new and genuine products by only purchasing stocks from reputable suppliers internationally.

We will also create better strategies to have better market penetration in the mobile industry where brands such as Samsung, Huawei and other brands (Oppo, Vivo, Xiaomi ) are dominating. We will promote brand awareness for Apple and project good brand image by public advertising and opening Apple concept retail stores at prime locations. We intend to display all apple products as demo units at the showrooms.

Additionally, we are arranging to apply the instalment program to enable people in Myanmar have Apple products in affordable way. (Please see Appendix- III)

Hence, we would like to propose to be a reliable distributor for APPLE devices in Myanmar. In cooperating with you, we strongly believe that we could offer high quality and genuine APPLE Products to our valuable customers throughout Myanmar.

Sale Growth

SALES GROWTH OF I PHONE FROM FY 2014-2015 TO FY 2015-2016